Since rolling out Live 360 to all Pages and Profiles in March, we’ve seen incredible uses of the medium. People have shared moments like weddings and vacations with their friends, and publishers and creators have immersed audiences in unique experiences, like going behind the scenes at a sports team’s warmup or on stage with a band during a show.
Today we’re excited to announce some updates that improve and simplify the Live 360 experience for both creators and audiences.
Live 360 Ready Program
First, we’re excited to launch the Live 360 Ready Program — an array of third-party 360 cameras and software solutions, vetted by our team, that provide great Live 360 experiences on Facebook. Today, the Live 360 Ready Program includes 11 cameras and 7 software suites that span a wide range of options, whether you simply want to go live via your phone to share personal moments, or you’re a professional publisher who needs robust camera and software solutions to pull off a complex production.
Each camera’s app or web experience will enable you to interact with your friends and followers through direct access to Facebook’s native reactions and comments. You’ll be able to recognize Live 360 Ready cameras and software offerings by the Facebook Live logo on their packaging or website. The current list of Live 360 Ready cameras and software includes:
Cameras: Giroptic iO, Insta360 Nano, Insta360 Air, Insta360 Pro, ION360 U, moto 360 camera, Nokia Ozo, Z CAM S1, 360Fly HD, 360Fly 4K, and 360Fly 4K Pro
Software: Assimilate SCRATCH VR, Groovy Gecko, LiveScale, Teradek, Voysys, Wowza, Z CAM WonderLive
If you represent a camera or software company, visit facebook360.fb.com/live360 to learn more and download information about joining the Live 360 Ready Program.
4K Support and Watch in VR
We’re now supporting up to 4K resolution for Live 360 streams, meaning viewers can enjoy Live 360 moments in much higher fidelity. And for the first time, viewers will soon be able to enjoy Live 360 videos streamed at 4K in VR. Live 360 broadcasts will available to watch in VR — both while they’re happening and after they’re over — in our free Facebook 360 app for Gear VR, available on the Oculus Store. We’re excited to see all the great moments you share in 4K with Live 360, and how your friends and followers experience these moments in fully immersive VR.
Donate Buttons with Live 360 and Scheduled Live
With donate buttons, Verified Pages can raise funds for a US-based 501(c)(3) nonprofit when they stream in Live 360, or a nonprofit can add a donate button to their own Live 360 broadcast to encourage viewers to support their cause.
Scheduling a Facebook Live broadcast lets people know when to tune in and helps your broadcast get off to a strong start with the audience already in place. With Scheduled Live — now available to Live 360 broadcasts via the Live API or our live streaming tools — you can let your followers know the exact date and time your Live 360 broadcast will be. An announcement post will publish to News Feed, enabling your fans to opt in to a one-time reminder notification that will alert them when you’re about to go live. We hope this scheduling ability helps you build buzz and anticipation for your Live 360 moments!
To learn more about adding the donate button to Live 360 or setting up a Scheduled Live 360, visit www.facebook360.fb.com/live360 to download our Live 360 Getting Started Guide.
To ensure that the great experience of watching Live 360 continues even after you’ve stopped streaming, we’re also adding stabilization to Live 360 for Profiles when our algorithm detects that a broadcast may be a little shaky.
Once you’ve finished a Live 360 broadcast, you can also use our Guide tool to direct viewers to the most important parts of your broadcast. The tool allows you to set up points of interest throughout your broadcast and auto-direct the field of view to those points of interest. You can access 360 Guide through your 360 Controls tab once you ‘Edit’ your video. Learn more about Guide here.
To understand the points of greatest interest in your Live 360 broadcast, you may want to refer to Heatmap, our tool to help you understand which parts of your video your audience engaged with the most. You can access Heatmaps (for broadcasts with at least 20,000 unique active viewers) from the Page Insights surface. Learn more about Heatmaps here.
Lastly, you can crosspost your Live 360 broadcast once it’s over to help get even more distribution. Learn about crossposting videos here.
Weekend of Live 360
Finally, we’re partnering with Blend Media and their network of talented 360 creators to share a series of Live 360 moments around the world this weekend using a range of the cameras listed above. Follow our Facebook 360 Page to watch these streams from Friday, July 28, through Sunday, July 30.
We can’t wait to see how you use these improvements and features to share even more Live 360 moments!