Get started with 360 Media.
Capturing and filming in 360 requires a different set of tools and techniques.
Often the most challenging part of creating content is stitching the various cameras together to create the full 360 view.
Traditional editing techniques still apply but require new and creative thinking to put the viewer inside your story.
With a simple upload flow, special icons to drive discovery and exciting features and insights to ensure your content reaches and moves the most people, Facebook is the best place to share 360 videos.
Every 360 video in News Feed is recognized with the 360 logo and a heading indicator prompting viewers to explore the scene. These features let your followers know there's a whole 360 degrees around them to experience.
Don't let your followers miss a moment by enabling Guide, a tool to set points of interest in your 360 video, giving viewers the freedom to take the lead or follow your highlights.
Create better 360 videos by learning what moments your followers love the most with Heatmaps and understanding more about your audience with Video Insights.
An exciting new way to watch 360 photos and videos from Facebook in Samsung Gear VR
Learn MoreShare an immersive view of your world.
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A production-ready, high-quality 3D-360 camera design with accompanying automated stitching technology that seamlessly marries the video from 17 cameras, reducing post-production effort and time.
Learn MoreHere is a sample of some of the latest cameras on the market for capturing 360 degree video content. They represent a range of options to help everyone from individual people, to creators to large media organizations capture unique moments in 360 degrees and share them with their friends, family and fans across Facebook.
360 videos have been created with a special set of cameras to record all 360 degrees of a scene simultaneously. This means that when the video is playing, you can view it from different angles.
You may see 360 videos in your News Feed if you are using Facebook on the web, Facebook for Android and Facebook for iOS. For the web you need to be using Chrome or FireFox browsers. For Android, you need to update your app to the latest version and having a device no older than 2012. For iOS you also need to update your app and be using versions 5 and above. To see a collection of 360 Videos happening across Facebook check out this page.
We recommend the following technical specs when uploading 360 video to Facebook.
Yes, the option to upload 360 videos is available to all Pages.
At the moment, Facebook only supports monoscopic viewing.
No. However, 360 videos will not auto-play on your mobile device, regardless of your individual auto-play settings
360 videos are larger than normal video files and may take longer to download because of their size. Today, 360 videos will autoplay only on the web and when your phone is connected to Wi-Fi. While you can click to play 360 videos while using mobile data on your device, they will not autoplay.
You can learn more about autoplay settings and turn them off here.
There are several different camera options to suit different levels of experience. See our camera recommendations above, or read more about the Facebook Surround 360 Camera here.
At this time we do not have a preferential relationship with any specific production company, however we do have several listed here.
Similar to producing traditional videos, 360 video production varies in cost. One of the larger added cost with 360 video is in post production, where stitching multiple camera feeds takes longer than with traditional video.
Instead of delivering the entire video in high resolution, we only stream the part you’re looking at in the highest quality. Doing this lets us quadruple the resolution and quality, while reducing the amount of bandwidth consumed by 4x. This is just one example of how Facebook is driving VR software forward.
360 videos can be very large, which means they take extra time to complete the uploading and encoding process. In some cases we have seen this take a few hours. If you are still having trouble completing the process after several hours please let us know by emailing facebook360@fb.com.
360 videos currently has the same insights as an any other video you would upload to your Page, however we're exploring ways to introduce metrics specific to 360 Video, including a heat map feature.
Yes, 360 videos will have a public view count.
Yes, if you have a Samsung phone you will see a special logo “Watch in VR” on 360 videos in News Feed, letting you know that this video can be cast to Gear VR or Oculus Rift.
Yes, you can embed a 360 video like you would any other video on Facebook. On web, people can click and drag with their mouse to change the perspective of the video. 360 video embeds are not supported on mobile browsers.
Anyone will be able to upload 360 videos provided the video they are uploading contains the metadata necessary for the video to be recognized as 360 content.
If the video was recorded on a 360 or spherical camera that automatically adds the 360 metadata, then the process will be the same as uploading a regular video.
To determine if your camera and its software automatically add 360 metadata, refer to the camera's manual or the camera maker's website.
If the 360 video was recored on a camera that doesn't automatically add the 360 metadata, then you'll need to attach 360 metadata for it to render correctly. After the 360 metadata has been added to your video file, follow these directions to add the video to your Timeline.
If the video was recorded on a 360 or spherical camera that automatically adds the 360 metadata, then the process will be the same as uploading a regular video.
To determine if your camera and its software automatically add 360 metadata, refer to the camera's manual or the camera maker's website.
Summer 2016. Facebook Surround 360 camera design and stitching software code will be available on GitHub for anyone to contribute to, build on top of, improve or distribute. Assembly will be possible with off-the-shelf components.
Explore the best practices and stories from our diverse community of creators and publishers, ranging from non-profit to sports partners.
Learn MoreJoin our Facebook 360 Community Group to be a part of the daily 360 Video and VR conversation.
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