Get started with 360 Media.


Capturing and filming in 360 requires a different set of tools and techniques.


Often the most challenging part of creating content is stitching the various cameras together to create the full 360 view.


Traditional editing techniques still apply but require new and creative thinking to put the viewer inside your story.

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Publishing on Facebook

With a simple upload flow, special icons to drive discovery and exciting features and insights to ensure your content reaches and moves the most people, Facebook is the best place to share 360 videos.


Every 360 video in News Feed is recognized with the 360 logo and a heading indicator prompting viewers to explore the scene. These features let your followers know there's a whole 360 degrees around them to experience.


Don't let your followers miss a moment by enabling Guide, a tool to set points of interest in your 360 video, giving viewers the freedom to take the lead or follow your highlights.


Create better 360 videos by learning what moments your followers love the most with Heatmaps and understanding more about your audience with Video Insights.

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Facebook 360 for Gear VR

An exciting new way to watch 360 photos and videos from Facebook in Samsung Gear VR

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360 Photos

Share an immersive view of your world.

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A production-ready, high-quality 3D-360 camera design with accompanying automated stitching technology that seamlessly marries the video from 17 cameras, reducing post-production effort and time.

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360 Cameras

Here is a sample of some of the latest cameras on the market for capturing 360 degree video content. They represent a range of options to help everyone from individual people, to creators to large media organizations capture unique moments in 360 degrees and share them with their friends, family and fans across Facebook.

Insta360 Nano

Insta360 Nano is the world's first 3K camera to shoot and live-stream virtual reality and panoramic stills and videos directly from an iPhone.

  • Resolution: 3040x1520
  • Field of View: 360°x360°
  • Frames/Second: 30
  • Price: $199
  • Lenses: 2
  • Storage: MicroSD 64GB
  • Battery life: Approx 70 minutes recording

Ricoh Company Ltd

RICOH THETA is a spherical camera that captures the entire 360° space with a single shot. Use a PC or smartphone to have fun with the space!

  • Resolution: 1920x1080
  • Field of View: 360°x360°
  • Frames/Second: 30
  • Price: $350
  • Lenses: 2
  • Storage: Internal 8GB
  • Battery life: Approx 260 photos


The 360cam creates unforgettable 360° and Virtual Reality (VR) experiences that redefines how we capture moments. Our patented, real-time image stitching technology allows for seamless live-streaming, video and photos without having to use post-processing software. With its distinctive design, the 360cam is also the most versatile camera available complete with: interchangeable adaptors, waterproof capabilities and directly compatible with leading VR headsets.

  • Resolution: 2048x1024 (video) 4096X2048 (photos)
  • Field of View: 360 x 300
  • Frames/Second: 30
  • Price: $499
  • Lenses: 3
  • Storage: MicroSD 128GB
  • Battery life: 1 hour
ALLie Home

IC Realtech LLC

ALLie is a fully spherical dual 360x360 premium lens VR camera which allows you to navigate across and around your environment in an immersive video image without any blind spots or ever missing a thing.

  • Resolution: 4096 x 2048 (equirectangular format)
  • Field of View: 360 x 360
  • Frames/Second: 20
  • Price: $499
  • Lenses: 2
  • Storage: Mobile device
  • Battery Life: 2 hours (external)
Gear 360


Capture some of the best times of your life with Gear 360 and relive the moments through your Gear VR and *Galaxy smartphone. (* Galaxy S6, S6 edge, S6 edge+, Note5, S7, S7 edge)

  • Resolution: 3840x1920
  • Field of View: 360 degree horizontally and vertically
  • Frames/Second: 30
  • Price: $360
  • Lenses: 2
  • Storage: MicroSD 128GB
  • Battery life: 1 hour
360fly 4K


With its iconic looks and rugged performance, 360fly gives users the power to capture their entire lives in immersive, interactive 360° 4K video

  • Resolution: 2880 x 2880
  • Field of View: 360 x 240
  • Frames/Second: 30
  • Price: $500
  • Lenses: 1
  • Storage: Internal 64GB
SP360 4K


Prepare to take your 360° VR videos full circle with the KODAK PIXPRO SP360 4K VR Cam. Designed to take your creative vision to the next level, we offer a simple and flexible solution for full spherical, interactive 360° video, complimentary stitch and editing software and a host of included accessories to use right out of the box.

  • 235° FOV/Ultra Wide 4K Lens*
  • Control Wirelessly with iOS(TM) / ANDROID(TM) Smart Device APP
  • RF Remote Control (sold separately)
  • Micro SD Card (up to 128GB)
  • Complimentary PIXPRO Stitch Software & Editing Software
  • * 4K refers to 8 million plus pixel resolution at a 1:1 aspect ratio
LG 360 CAM(R105)


LG 360 CAM is a compact spherical camera that captures the entire 360 space with a single shot and easily connect to the LG G5, helping you to capture life's moments perfectly no matter where you are.

  • Resolution : Max Photo Resolution - 5660 x 2830 (16M), Max. Video Resolution - 2560 x 1280 (30fps)
  • Field of View : 206° x 2 (Dual Fisheye Lens)
  • Frame / Second : 30
  • Price : $199.99
  • Lenses : 2
  • Storage : microSD max. 2TB support
  • Battery Life : 1,200mAh


Highest resolution 360° photo camera on the market. 108MP still images. 16K x 8K output. HDR mode. Rated "Best for Photographers" by WSJ.

  • Resolution: 108 Megapixels, 16K x 8K output resolution
  • FOV: 360° x 360°
  • Frames per second: High resolution stills, no video
  • Price: $1499 USD
  • Number of lenses: 36
  • Storage: 16GB
  • Battery Life: Approximately 150 Images

A free software suite for designing spatial audio for 360 video and cinematic VR

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360 Creator FAQs

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Explore the best practices and stories from our diverse community of creators and publishers, ranging from non-profit to sports partners.

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Stay Connected

Join our Facebook 360 Community Group to be a part of the daily 360 Video and VR conversation.

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