Get started with 360 Media.


Capturing and filming in 360 requires a different set of tools and techniques.


Often the most challenging part of creating content is stitching the various cameras together to create the full 360 view.


Traditional editing techniques still apply but require new and creative thinking to put the viewer inside your story.

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Publishing on Facebook

With a simple upload flow, special icons to drive discovery and exciting features and insights to ensure your content reaches and moves the most people, Facebook is the best place to share 360 videos.


Every 360 video in News Feed is recognized with the 360 logo and a heading indicator prompting viewers to explore the scene. These features let your followers know there's a whole 360 degrees around them to experience.


Don't let your followers miss a moment by enabling Guide, a tool to set points of interest in your 360 video, giving viewers the freedom to take the lead or follow your highlights.


Create better 360 videos by learning what moments your followers love the most with Heatmaps and understanding more about your audience with Video Insights.

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Facebook 360 for Gear VR

An exciting new way to watch 360 photos and videos from Facebook in Samsung Gear VR

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360 Photos

Share an immersive view of your world.

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360 Cameras

Here is a sample of some of the latest cameras on the market for capturing 360 degree video content. They represent a range of options to help everyone from individual people, to creators to large media organizations capture unique moments in 360 degrees and share them with their friends, family and fans across Facebook.

VIRB® 360


Rugged, Waterproof 360-degree Camera with 5.7K/30fps Resolution and Spherical Stabilization

  • Resolution: 5.7K Resolution / Livestream 4K
  • Availability: iPhone and Android (Livestream iOS only)
  • Pricing: $799.99 USD
Giroptic IO


The easiest way to go Live in 360 on Facebook

  • Resolution: Captures beautiful 4K resolution images and enhanced 2K video
  • Availability: Giroptic IO for iPhone available now. Android coming soon
  • Price: $249 USD
Insta360 Air


Built for Live 360, the Insta360 Nano is a plug-and-play wonder that instantly turns your iPhone into a 360 camera.

  • Resolution: 3008 x 1504 (3K)
  • Available now for Android
  • Price: Insta360 Air (Android): $129 USD
Insta360 Nano


Built for Live 360, the Insta360 Nano is a plug-and-play wonder that instantly turns your iPhone into a 360 camera.

  • Resolution: 3040 X 1520 (3K)
  • Available now for iPhone
  • Price: Insta360 Nano (iPhone): $199 USD
Insta360 Pro


The Insta360 Pro is an all-in-one solution for professional VR filmmakers and other exacting creators. It captures true 3D VR content in up to 8K, and offers unrivaled ease-of-use and versatility. Whether you’re filming a travel documentary or live-streaming a wedding to Facebook, the Pro offers a simple, intuitive work flow that will let you stay focused on creating.

  • Resolution:
    • 360 photos – 8K
    • 360 3D photos – 8K
    • 360 video – 8K
    • 360 3D video – 6K
    • 360 live-streaming – 4K
    • 360 3D live-streaming – 4K
  • Available now globally
  • Price: $3499 USD
ION360 U


The totally immersive, ultra portable 4K 360-degree camera for your smartphone.

  • Resolution: 4K (3840 x 1920)
  • Price: $249. Financing available as low as $0 upfront
LG 360 CAM(R105)


LG 360 CAM is a compact spherical camera that captures the entire 360 space with a single shot and easily connect to the LG G5, helping you to capture life's moments perfectly no matter where you are.

  • Resolution : Max Photo Resolution - 5660 x 2830 (16M), Max. Video Resolution - 2560 x 1280 (30fps)
  • Field of View : 206° x 2 (Dual Fisheye Lens)
  • Frame / Second : 30
  • Price : $199.99
  • Lenses : 2
  • Storage : microSD max. 2TB support
  • Battery Life : 1,200mAh
MOTO 360 Camera


Capture, edit, and live stream 360° photos and videos with immersive 3D audio. Share moments in 4K, in real time, in every direction.

  • Resolution: 2 x 13MP
  • Price: $299.99 USD
  • Available August 10 2017
Nokia Ozo


OZO and OZO Live are the industry leading products for professionals to capture and stream the most immersive VR experiences.

  • OZO Live is available now. Facebook API integration into the OZO Live interface coming soon
  • Price: Please visit ozo.nokia.com for pricing and more info on OZO and OZO Live


Highest resolution 360° photo camera on the market. 108MP still images. 16K x 8K output. HDR mode. Rated "Best for Photographers" by WSJ.

  • Resolution: 108 Megapixels, 16K x 8K output resolution
  • FOV: 360° x 360°
  • Frames per second: High resolution stills, no video
  • Price: $1499 USD
  • Number of lenses: 36
  • Storage: 16GB
  • Battery Life: Approximately 150 Images

Ricoh Company Ltd

RICOH THETA is a spherical camera that captures the entire 360° space with a single shot. Use a PC or smartphone to have fun with the space!

  • Resolution: 1920x1080
  • Field of View: 360°x360°
  • Frames/Second: 30
  • Price: $350
  • Lenses: 2
  • Storage: Internal 8GB
  • Battery life: Approx 260 photos
SP360 4K


Prepare to take your 360° VR videos full circle with the KODAK PIXPRO SP360 4K VR Cam. Designed to take your creative vision to the next level, we offer a simple and flexible solution for full spherical, interactive 360° video, complimentary stitch and editing software and a host of included accessories to use right out of the box.

  • 235° FOV/Ultra Wide 4K Lens*
  • Control Wirelessly with iOS(TM) / ANDROID(TM) Smart Device APP
  • RF Remote Control (sold separately)
  • Micro SD Card (up to 128GB)
  • Complimentary PIXPRO Stitch Software & Editing Software
  • * 4K refers to 8 million plus pixel resolution at a 1:1 aspect ratio

Z Cam

With single Ethernet connection to Z CAM S1, Z CAM WonderLive supports true 4K 360 live streaming through a PC. Z CAM S1 is equipped with coordinated AE & AWB to deliver truly harmonized image quality.

  • Resolution: 3840 x 1920
  • Available now
  • Price: $2,499 USD, Z CAM WonderLive (1080p resolution) is available for free
360FLY 4K Pro


With the 360fly 4K Pro Camera continuously shoot and stream immersive 360° 4K video without interruption via dedicated USB and HDMI connectors or over WiFi.

  • Price: $799
  • Resolution: 4K, 2880 x 2880
  • Accepting pre-orders now. Available in September 2017

A free software suite for designing spatial audio for 360 video and cinematic VR

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360 Creator FAQs

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Explore the best practices and stories from our diverse community of creators and publishers, ranging from non-profit to sports partners.

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Stay Connected

Join our Facebook 360 Community Group to be a part of the daily 360 Video and VR conversation.

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